Webinar Marketing Services - Increase attendees to your webinars
Webinar marketing has been around for years, but far from being yesterday's news, it seems its popularity continues to rise.
While only 41% of marketers have organized or participated in a webinar, 83% found it to be an effective strategy. Webinars have become so popular that 42% of marketers say they plan to host or participate in a webinar in 2021.
A quick search on Google Trends reveals that the search term "webinar" has grown steadily and inexorably from 2004 to the present. Demand is growing, and marketers taking advantage of that demand can take advantage of one of the most compelling marketing strategies on the web.
Webinars can help you develop thought leadership, reach a new audience, share your knowledge (while learning from others), and put a face on your business.
If you're wondering what all the webinar fuss is about, we've got the answer. Here are several benefits of hosting a webinar for your business:
When we see company posts on social media or read their brochures, it's easy to forget that there is a human behind them. It is easy to see companies as steel and concrete buildings or as faceless and emotionless blots.
But that changes when people can see your face and hear your voice. Suddenly they have a person in mind when they think of your company.
I can clearly remember many of the webinar speakers I have heard, as well as where they worked or what they did. Many of them I have followed on Twitter and I am still learning. But the ones that I don't remember and didn't follow are the ones that were, well. . . Boring.
They didn't make their session interesting, their voices were monotonous, or their content was unattractive. All I remember about those people is how boring they were. But the rest? I remember they seemed trustworthy, they really knew what they were talking about and they were kind and friendly. So I followed them.
And I'm not the only one who thinks so. In one study, 32% of webinar attendees said they felt more engaged when the webinar host was passionate and energetic.
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